/* noticd — Quiet Cut brand system | approved vector assets retained */
:root{
 --ink:#1d2a32;--ink-deep:#122027;--mid:#2d414c;--slate:#7292a1;
 --mist:#c4d7dd;--pale:#edf2f2;--white:#fbfcfc;--paper:#f6f8f7;
 --line:#dce4e4;--body:#59676c;--radius:17px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:80px}
body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,ui-sans-serif,system-ui,-apple-system,"Segoe UI",Arial,sans-serif;line-height:1.5;-webkit-font-smoothing:antialiased}
body:after{display:none}
h1,h2,h3{font-weight:660;letter-spacing:-.048em}
a,button{ -webkit-tap-highlight-color:transparent}
a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible{outline:3px solid #a7c5d0;outline-offset:4px}
/* Navigation */
nav{position:absolute;z-index:10;top:0;left:0;width:100%;padding:23px max(5.5%,calc((100vw - 1460px)/2));display:flex;align-items:center;justify-content:space-between;gap:28px;border-bottom:1px solid rgba(236,242,244,.11)}
.brand{display:inline-flex;align-items:center;flex:0 0 auto;margin:0;text-decoration:none}
.brand img{display:block;width:164px;height:auto;max-height:53px}
.navRight{display:flex;align-items:center;gap:19px;min-width:0}
nav a{margin-left:0;color:#e6eef0;white-space:nowrap;text-decoration:none}
nav .links{display:flex;align-items:center;gap:22px}
nav .links a{font-size:12.5px;letter-spacing:.005em;font-weight:570;color:#c7d6dc;transition:color .2s}
nav .links a:hover{color:#fff}
.navSocials{display:flex;align-items:center;gap:8px;margin-left:0}
.navIcon{width:35px;height:35px;background:rgba(239,244,246,.045);border:1px solid rgba(220,236,242,.21);color:#e9f2f4;border-radius:11px;backdrop-filter:none}
.navIcon:hover{background:rgba(239,244,246,.16);transform:translateY(-1px)}
.navIcon svg{width:16px;height:16px}
/* Header / hero: restrained, editorial, not generic tech */
.hero{position:relative;isolation:isolate;display:flex;align-items:center;min-height:700px;padding:170px 7% 98px;overflow:hidden;background:radial-gradient(ellipse at 86% 38%,#2b434f 0%,#1d2e38 39%,#14242d 78%);color:#f9fcfd}
.hero:before{content:"";position:absolute;pointer-events:none;z-index:-1;width:610px;height:610px;right:-10%;top:21%;background:url('/assets/noticd-mark.svg') center/contain no-repeat;opacity:.095;transform:rotate(-6deg);filter:grayscale(1)}
.hero:after{content:"";position:absolute;z-index:-1;pointer-events:none;width:500px;height:500px;border:1px solid rgba(197,220,227,.085);border-radius:50%;right:8%;top:21%}
.hero>div{position:relative;z-index:1;max-width:920px}
.heroPunch{display:inline-block;border:0;background:none;padding:0;margin:0 0 24px;font-size:12px;letter-spacing:.15em;text-transform:uppercase;color:#b4ccd5;font-weight:740}
.hero h1{font-size:clamp(48px,6vw,82px);line-height:1.08;letter-spacing:-.065em;font-weight:640;margin:0 0 25px;max-width:940px}
.hero .blue{color:#b6d0d9}
.hero p{font-size:clamp(17px,1.65vw,20px);max-width:620px;color:#c8d5da;line-height:1.68;margin:0 0 25px}
.heroOffer{padding:10px 15px;margin:6px 0 22px;border:1px solid rgba(206,225,232,.3);background:rgba(255,255,255,.045);color:#fff;border-radius:10px;gap:14px;font-weight:720}
.heroOffer strong{font-size:28px;letter-spacing:-.045em}
.heroOffer span{color:#c5d9df;font-size:12px;letter-spacing:.03em}
.btn,.conceptSubmit{background:#aac5cf;color:#182932;border:1px solid transparent;border-radius:10px;box-shadow:none;font-weight:740;transition:background .18s ease,transform .18s ease,box-shadow .18s ease}
.btn{padding:14px 21px;font-size:14px}
.btn:hover,.conceptSubmit:hover{background:#d1e2e6;transform:translateY(-2px);box-shadow:0 8px 18px rgba(0,0,0,.08)}
.btn.alt{background:transparent;color:#edf5f7;border:1px solid rgba(200,222,230,.5);margin-left:9px}
.btn.alt:hover{background:rgba(255,255,255,.11)}
.heroMicro{font-size:12px;font-weight:470;color:#b7cad1;margin-top:13px}
.heroMicro strong{color:#fff;font-weight:740}
.offerLine{gap:9px;margin-top:24px}
.offerChip{font-size:11px;font-weight:570;letter-spacing:.015em;padding:8px 12px;border-radius:7px;background:rgba(236,247,250,.045);border:1px solid rgba(194,220,231,.19);color:#cfdee2}
.strip{background:#283d48;color:#e2edf1;padding:15px 5%;font-size:12px;letter-spacing:.085em;gap:clamp(25px,5vw,85px);font-weight:700;border-top:1px solid rgba(255,255,255,.07)}
.strip span{white-space:nowrap}
/* Content / headings / structural cards */
.section{background:var(--white);color:var(--ink);padding:91px 7%}
.section h2,.beyondSection h2{font-size:clamp(35px,4.25vw,52px);line-height:1.12;margin:10px 0 32px;letter-spacing:-.053em}
.eyebrow{font-size:11px;font-weight:800;letter-spacing:.15em;text-transform:uppercase;color:#4b7183}
.section p{line-height:1.7}
.section.dark{background:var(--ink);color:#fafdfd}
.section.dark .eyebrow{color:#a8c6d1}
.card{background:#f7f9f9;border:1px solid #dfe7e8;border-radius:15px;padding:30px;transition:border-color .2s,transform .2s,box-shadow .2s}
.card:hover{border-color:#b4cbd2;transform:translateY(-2px);box-shadow:0 12px 25px rgba(21,41,51,.045)}
.card b{font-size:18px;color:var(--ink);letter-spacing:-.03em}
.card p{color:#617079;font-size:14px;line-height:1.7;margin:12px 0 0}
.cards{gap:17px}
.compactCards .card{min-height:164px}
/* Concept request form */
.conceptSection{background:#edf2f2;color:var(--ink);padding:92px 7%}
.conceptWrap{gap:7%;max-width:1220px;grid-template-columns:.83fr 1.17fr}
.conceptIntro h2{font-size:clamp(36px,3.8vw,49px);font-weight:660;letter-spacing:-.06em;color:var(--ink)}
.conceptIntro p{color:#5b6b71;line-height:1.7}
.conceptIntro .btn{background:var(--ink);color:#fff}
.conceptIntro .btn:hover{background:var(--mid)}
.conceptMini{color:#5c727b}
.conceptCard{border:1px solid #d6e1e2;border-radius:18px;box-shadow:0 20px 52px rgba(27,52,61,.065);padding:31px;background:#fff}
.conceptField label{color:#31464f;font-weight:660}
.conceptField input,.conceptField textarea{border:1px solid #cfdddd;border-radius:9px;color:var(--ink);background:#fbfdfd}
.conceptField input:focus,.conceptField textarea:focus{border-color:#7292a1;box-shadow:0 0 0 3px rgba(114,146,161,.15)}
.conceptSubmit{background:var(--ink);color:#fff;padding:15px 18px}
.conceptSubmit:hover{background:#35515e;color:#fff}
.conceptConsent{color:#7b898c}
.conceptSuccessCheck{background:#edf4f5;color:#365565;border-color:#cddedf}
.conceptSuccessNote{background:#edf3f5;color:#3b6275}
.conceptBack{background:var(--ink)}
/* Separate, honest positioning for broader projects */
.beyondSection{background:#e7eded;color:var(--ink);padding:100px 7%;position:relative}
.beyondInner{display:grid;grid-template-columns:1.04fr .96fr;gap:8%;max-width:1320px;margin:0 auto;align-items:start}
.beyondCopy h2{margin-bottom:25px;max-width:600px}
.beyondCopy h2 em{font-style:normal;color:#668695}
.beyondCopy p{max-width:560px;color:#50646c;font-size:17px;line-height:1.8;margin:0 0 20px}
.beyondCopy p.beyondSmall{font-size:15px;margin-bottom:24px}
.beyondLink{display:inline-flex;gap:15px;align-items:center;font-weight:750;color:var(--ink);text-decoration:none;border-bottom:1px solid #8da6b0;padding-bottom:8px;transition:gap .2s}
.beyondLink:hover{gap:21px}
.beyondList{border-top:1px solid #b8cbcf}
.beyondItem{display:grid;grid-template-columns:55px 1fr;gap:14px;padding:22px 0;border-bottom:1px solid #b8cbcf}
.beyondNum{font-size:13px;color:#7594a1;font-weight:700;padding-top:2px}
.beyondItem h3{font-size:23px;letter-spacing:-.035em;line-height:1.2;margin:0 0 8px}
.beyondItem p{font-size:14px;color:#526971;line-height:1.7;margin:0;max-width:430px}
.beyondScope{font-size:12px;color:#5c7279;margin-top:20px;line-height:1.6}
/* Social proof */
.reviewSection{background:#fff}
.reviewSection:before{background:radial-gradient(circle,rgba(111,145,159,.09),transparent 68%)}
.googleRating{color:var(--ink);font-size:14px}
.googleStars,.reviewCard .stars{color:#be9557}
.reviewGrid{gap:20px}
.reviewCard{background:#fbfcfc;border:1px solid #dfe7e8;border-radius:16px;box-shadow:none}
.reviewCard blockquote{color:#42535b;font-size:15px;line-height:1.75}
.reviewer{color:var(--ink)}
.reviewSource{color:#6c7c83}
/* How it works */
.section.dark{padding:88px 7%}
.dark .step{border-top:1px solid rgba(207,230,238,.24);padding-top:18px}
.step strong{color:#b2cbd4;font-size:32px;font-weight:530;letter-spacing:-.06em}
.step h3{font-size:20px;margin:12px 0 6px;color:#fff}
.step p{color:#bacbd1;font-size:14px;line-height:1.65}
/* Pricing */
.priceCard{background:#1c2e37;border-radius:19px;box-shadow:none;padding:42px}
.priceLabel{color:#b6d0d9}
.price{letter-spacing:-.075em;font-size:78px;font-weight:670;margin-top:17px}
.oneTime{color:#c8dadf}
.priceCard p{color:#cedddf!important}
.included div{color:#eaf2f3;font-size:14px}
.included div:before{color:#accbd4}
.addonCard{background:#f0f4f4;border:1px solid #dce6e7;border-radius:19px;padding:41px}
.addonCard h3{font-size:28px;letter-spacing:-.045em}
.addonCard p{color:#5a6972}
.addonList li{color:#405660;border-bottom-color:#d4dfdf;font-size:14px}
.fine{color:#657780}
/* Last two sections */
.demo{gap:70px}
.truthBox{background:#eef3f4;border:1px solid #d6e3e6;border-radius:16px;padding:34px}
.truthBox b{color:var(--ink)}
.truthBox p{color:#556a72}
.contact{background:radial-gradient(ellipse at 80% 30%,#304b58,#1b2e37 61%,#14242c);padding:92px 7%;color:#fff}
.contact h2{font-size:clamp(38px,4.7vw,58px);font-weight:660;letter-spacing:-.05em}
.contact .blue{color:#bfd6de}
.contact p{color:#cbdbe0!important}
.socialRow{gap:12px}
.socialBtn{border-radius:10px;font-size:13px;letter-spacing:.005em;padding:14px 17px}
.socialBtn.email{color:#1e333c;background:#bdd4dc}
.socialBtn.ig{background:transparent;color:#eef5f7;border:1px solid #7d9ca9}
.socialBtn:hover{transform:translateY(-2px)}
.siteFooter{background:#111f27;color:#b0c2c8;padding:50px 7% 36px;text-align:left}
.footerInner{max-width:1300px;margin:0 auto;display:flex;flex-wrap:wrap;gap:16px 30px;align-items:center;justify-content:space-between}
.footerBrand img{display:block;width:125px;height:auto}
.siteFooter p{font-size:13px;margin:0;color:#b5c9d0}
.footerLinks{display:flex;gap:17px;flex-wrap:wrap}
.footerLinks a{font-size:12px;color:#c9dbe0;text-decoration:none}
.footerLinks a:hover{text-decoration:underline}
.siteFooter small{flex-basis:100%;font-size:11px;color:#8da7b0;padding-top:18px;border-top:1px solid #31434d;margin-top:10px}
/* Platform sizes */
@media(max-width:1100px){nav{padding:19px 5%}nav .links{gap:12px}nav .links a{font-size:12px}.brand img{width:143px}.navRight{gap:12px}}
@media(max-width:920px){nav .links{display:none}.hero:before{right:-290px;opacity:.075}.hero:after{right:-190px}.beyondInner{grid-template-columns:1fr;gap:42px}.conceptWrap{grid-template-columns:1fr;gap:35px}}
@media(max-width:800px){
 nav{padding:14px 5%}.brand img{width:133px}.navSocials{gap:7px}.navIcon{width:35px;height:35px}
 .hero{min-height:630px;padding:136px 6% 76px;align-items:center}
 .hero h1{font-size:clamp(43px,8.5vw,68px)}
 .hero p{font-size:17px}.heroOffer{flex-direction:row;align-items:center;gap:11px}
 .strip{justify-content:center;gap:10px 24px;font-size:10px;line-height:1.45}
 .section,.section.dark,.conceptSection,.beyondSection{padding:72px 6%}
 .cards,.steps,.demo,.reviewGrid{grid-template-columns:1fr}
 .steps{gap:24px}.card{min-height:0!important}
 .section h2,.beyondSection h2{font-size:39px}
 .conceptCard{padding:24px}.conceptGrid{grid-template-columns:1fr}
 .price{font-size:65px}.pricingWrap{gap:19px}
 .priceCard,.addonCard{padding:31px 25px}
 .beyondItem{grid-template-columns:36px 1fr}
 .demo{gap:35px}
 .contact{padding:80px 6%}
 .siteFooter{text-align:left;padding:45px 6%}
 .footerInner{justify-content:flex-start;flex-direction:column;align-items:flex-start}
}
@media(max-width:460px){
 .hero{padding-top:115px;min-height:660px}
 .heroPunch{font-size:10px;line-height:1.7;margin-bottom:15px;letter-spacing:.12em}
 .hero h1{font-size:clamp(41px,11.2vw,52px);letter-spacing:-.064em}
 .hero p{font-size:16px;margin-bottom:15px}
 .heroOffer{display:inline-flex;flex-direction:column;align-items:flex-start;padding:9px 13px;gap:0;margin-bottom:17px}
 .heroOffer strong{font-size:24px}.heroOffer span{font-size:10px}
 .hero .btn{padding:13px 14px;font-size:12px;margin-bottom:10px}
 .hero .btn.alt{margin-left:6px}
 .offerLine{margin-top:17px;gap:7px}.offerChip{padding:7px 8px;font-size:10px}
 .section h2,.beyondSection h2{font-size:35px}
 .conceptIntro h2{font-size:37px}
 .priceCard,.addonCard{padding:26px 20px}
 .included{grid-template-columns:1fr}
 .socialBtn{font-size:12px}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.card:hover,.btn:hover,.socialBtn:hover{transform:none}}

.heroOffer{padding:10px 13px;gap:0}.heroOffer span{letter-spacing:.085em;font-size:11px;font-weight:700}

/* Final pass: accessible navigation at smaller widths */
.mobileMenuToggle,.mobileNav{display:none}
@media(max-width:920px){
 .mobileMenuToggle{display:inline-grid;place-items:center;flex:0 0 auto;min-width:37px;height:37px;padding:0;border:1px solid rgba(220,236,242,.25);background:rgba(239,244,246,.055);border-radius:10px;color:#eff5f6;cursor:pointer}
 .menuGlyph{font:400 20px/1 system-ui,sans-serif;transform:translateY(-1px)}
 nav .mobileNav:not([hidden]){display:flex;position:absolute;z-index:20;top:calc(100% - 1px);left:5%;right:5%;flex-direction:column;gap:0;padding:9px 13px 13px;border:1px solid #40545e;border-radius:0 0 15px 15px;background:#1d2f38;box-shadow:0 18px 25px rgba(0,0,0,.2)}
 nav .mobileNav a{display:block;padding:11px 12px;color:#e4f0f3;font-size:14px;font-weight:590;white-space:normal;border-radius:7px}
 nav .mobileNav a:hover{background:#304955}
 nav .mobileNav a.mobileNavCta{background:#bed5dc;color:#1d2a32;font-weight:780;margin-top:5px}
}
@media(max-width:370px){nav{gap:8px;padding-left:4%;padding-right:4%}.brand img{width:105px}.navRight{gap:7px}.navIcon{height:31px;width:31px}.navSocials{gap:4px}.mobileMenuToggle{height:33px;min-width:33px}nav .mobileNav:not([hidden]){left:4%;right:4%}}

/* Short, no-script FAQ */
.faqSection{background:#f1f5f5;color:var(--ink);padding:92px 7%}
.faqInner{max-width:1070px;margin:auto}
.faqSection h2{font-size:clamp(36px,4vw,49px);line-height:1.16;letter-spacing:-.05em;margin:12px 0 28px}
.faqItems{border-top:1px solid #d3dfe2}
.faqItems details{border-bottom:1px solid #d3dfe2;padding:0 7px}
.faqItems summary{display:list-item;cursor:pointer;list-style:none;font-size:17px;font-weight:690;padding:21px 34px 21px 4px;position:relative;color:#20343f}
.faqItems summary::-webkit-details-marker{display:none}
.faqItems summary:after{content:'+';position:absolute;right:4px;font-size:22px;top:17px;color:#698a99;font-weight:400}
.faqItems details[open] summary:after{content:'−'}
.faqItems details p{color:#50646d;font-size:15px;line-height:1.8;max-width:870px;margin:0 0 24px 4px}
.conceptConsent a{color:#355b70;text-decoration:underline}
@media(max-width:800px){.faqSection{padding:70px 6%}.faqItems summary{font-size:16px}}

/* Accessible keyboard skip link */
.skipLink{position:absolute;z-index:999;left:18px;top:-80px;background:#d3e6e9;color:#14242d;padding:12px 18px;border-radius:8px;font-weight:700;text-decoration:none}
.skipLink:focus{top:12px}


/* NorthPaw sample showcase — quiet, editorial, honest about fictional demo */
.sampleSection{background:#f9fbfa;color:var(--ink);padding:88px 7%;border-top:1px solid #dfe7e7;border-bottom:1px solid #dfe7e7}
.sampleInner{max-width:1230px;margin:auto;display:grid;grid-template-columns:.86fr 1.14fr;align-items:center;gap:7%}
.sampleCopy h2{font-size:clamp(38px,4.6vw,57px);line-height:1.08;letter-spacing:-.058em;margin:13px 0 23px;font-weight:660}
.sampleCopy>p:not(.sampleNote){font-size:17px;line-height:1.78;color:#51646e;max-width:450px;margin:0 0 26px}
.sampleCTA{color:#223740;display:inline-flex;align-items:center;gap:19px;max-width:100%;text-decoration:none;border-bottom:1px solid #7494a1;padding:0 0 8px;font-weight:750;font-size:15px;transition:gap .2s,border-color .2s}
.sampleCTA:hover{gap:26px;border-color:#203740}
.sampleCTA span{font-size:20px;font-weight:400;line-height:1}
.sampleCopy .sampleNote{margin:22px 0 0;font-size:12px;line-height:1.65;color:#75848a;max-width:445px}
.sampleNote strong{color:#586d75}
.samplePreview{display:block;min-width:0;padding:13px;text-decoration:none;color:inherit;background:#edf2ee;border:1px solid #dce4df;border-radius:17px;box-shadow:0 17px 44px rgba(25,52,50,.07);transition:transform .2s,box-shadow .2s}
.samplePreview:hover{transform:translateY(-3px);box-shadow:0 21px 47px rgba(25,52,50,.10)}
.samplePreview:focus-visible{outline:3px solid #7494a1;outline-offset:5px}
.sampleBrowser{background:#f9f6ed;overflow:hidden;border:1px solid #d9dfd5;border-radius:10px}
.sampleBrowserTop{display:flex;align-items:center;gap:13px;height:33px;padding:0 14px;background:#fff;color:#6e7e7b;border-bottom:1px solid #e5ebe7;font-size:10px;letter-spacing:.015em}
.sampleBrowserTop>span:nth-of-type(1){flex:1;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;text-align:center;font-weight:600}
.sampleDots{display:flex;align-items:center;gap:4px}.sampleDots i{width:6px;height:6px;border-radius:100%;background:#ced7d2}.sampleDots i:nth-child(1){background:#d0a2a0}.sampleDots i:nth-child(2){background:#d6c59c}.sampleDots i:nth-child(3){background:#a6c8aa}
.sampleArrow{font-size:16px;color:#57786b}
.samplePage{background:#fdf8ed;color:#284136;min-height:284px;position:relative}
.samplePageNav{height:54px;display:flex;gap:7px;align-items:center;padding:0 6.5%;border-bottom:1px solid #e7ebdf}
.samplePawMark{width:22px;height:22px;border-radius:7px;background:#436b4a;color:#436b4a;display:inline-block;transform:rotate(-8deg)}
.sampleBrand{font-weight:790;letter-spacing:-.045em;font-size:18px}.sampleBrand small{font-size:8px;font-weight:650;letter-spacing:.04em;text-transform:uppercase;display:block;margin-top:-4px}
.sampleNavHint{margin-left:auto;font-size:10px;color:#587362;white-space:nowrap;font-weight:650}
.samplePageBody{padding:31px 7% 39px;display:flex;flex-direction:column;align-items:flex-start}
.sampleLocation{font-size:9px;letter-spacing:.14em;font-weight:850;color:#a36b45;margin-bottom:13px}
.samplePageBody strong{font-size:clamp(37px,4.15vw,61px);letter-spacing:-.063em;line-height:.99;color:#274c34;font-weight:830}
.samplePageSubtitle{font-size:12px;color:#657c6e;max-width:310px;line-height:1.6;margin-top:15px}
.samplePageButton{margin-top:17px;padding:9px 13px;color:#fff;background:#426e4e;border-radius:6px;font-size:10px;font-weight:800}
.samplePageButton span{margin-left:8px}
.sampleBottomLine{height:5px;background:#d5e3d0}
.samplePreviewCaption{display:flex;justify-content:space-between;align-items:center;gap:8px;padding:13px 4px 2px;color:#314f43;font-size:13px;font-weight:790}
.samplePreviewCaption small{display:block;color:#788b82;font-size:10px;font-weight:550;margin-top:1px}
.samplePreviewCaption>span:last-child{font-size:12px;white-space:nowrap;font-weight:720}
@media(max-width:920px){.sampleInner{grid-template-columns:1fr;gap:32px}.sampleCopy h2{font-size:clamp(37px,6vw,52px)}.samplePageBody strong{font-size:clamp(45px,6vw,62px)}}
@media(max-width:560px){.sampleSection{padding:70px 6%}.sampleCopy>p:not(.sampleNote){font-size:16px}.sampleCopy h2{font-size:40px}.samplePreview{padding:9px}.samplePageNav{padding:0 6%}.sampleNavHint{display:none}.samplePage{min-height:250px}.samplePageBody{padding-top:30px}.samplePageBody strong{font-size:43px}.samplePreviewCaption{font-size:12px}}